Fashion journalism involves all aspects of published fashion media, including fashion writers, fashion critics, and fashion reporters. In the past the most obvious examples of fashion journalism was writing features for a fashion magazines and newspapers. In the modern world, writing for blogs and social media activities is equally important to writers. Journalist can also author books about fashion, fashion related reports on television, etc. The work of a fashion journalist can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot. A fashion journalist typically spends a lot of time researching and/or conducting interviews and it is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, and public relations specialists. Fashion journalists are either employed full-time by a publication or are employed on a freelance basis.
Another important role is to write press releases for clothing companies. After a press release is created the apparel business or their PR company will need to distribute the writing so that it can be seen by as many people as possible. Distribution can be achieved by submitting a press release to companies such as PRNewswire, PR.com, BusinessWire and the Associated Press.
An apparel companies goal should be to distribute press releases to reach additional fashion journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Below are a few of the influential blogs that you may want to contact if you wish to spread the word about a new fashion brand, fashion week events, new store openings, celebrity endorsements, etc.
Fashion Industry Blog
Blog About Fashion
In addition to the above mentioned resources we suggest many others such as Style.com, WWD, Glam, Elle, and others.
You can locate more fabulous blogs in the fashion and fashion blog community on Google+.
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